"Mark Ritsons’ No.1 Recommended Marketing Consultant"
Rebecca Mckee : Fractional CMO
Fractional CMO Services
Does your business need clarity, direction and someone senior enough to make the right calls.
I work as a Fractional CMO for businesses who need experienced marketing brains, without the commitment of a full-time hire.
Most businesses hit a point where:
Marketing feels busy but ineffective
The team needs strategic direction
Agencies deliver outputs, not answers
Hiring a full-time CMO feels too early, risky or expensive
You don’t need a bigger team.
You need someone who’s been here before. You need a fractional CMO
Start with the 30-Day Marketing Audit
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Start with the 30-Day Marketing Audit *
Clarity before commitment
Before retainers or roadmaps, we get clear.
I step inside your business and assess marketing like a CMO would:
Brand & positioning clarity
Target audiences and ICP fit
Channel performance and ROI
Funnel gaps and wasted spend
MarTech stack audit
Team structure, agencies and capability
No fluff. Just the truth. What’s working, what’s broken, what’s missing
What you get
A clear diagnosis of what’s holding growth back
A prioritised action plan
Clear recommendations on:
What to fix
What to stop
What to double down on
Confidence to move forward — with or without me
Think of it as a marketing MOT for businesses that mean business.
Ongoing Fractional CMO Support
Marketing leadership, on your terms
After the audit, many clients retain me as their Fractional CMO.
This typically looks like:
Strategic leadership and decision-making
Embed marketing growth plans and go-to-market strategies
Translating commercial goals into marketing action
Build, coach and mentor marketing teams
Monitor performance and optimise spend
Being the senior voice in the room when it matters
You get:
Access to senior marketing talent
Big-brand experience
A trusted partner who thinks like an owner, not a supplier
All without the cost, commitment or risk of a full-time hire.
Who This is for
This works best for:
Founder-led or CEO-led businesses
Companies typically £5m+ revenue
Businesses scaling, repositioning or preparing for growth or investment
Leadership teams who want straight answers, not jargon
It’s not for:
Businesses looking for “just execution”
Teams who want validation rather than challenge
Anyone expecting magic without making tough decisions
Next steps
If you need senior marketing leadership — without the full-time commitment — start with the 30-Day Marketing Audit.
My Experience
