"Mark Ritson’s No.1 Recommended Marketing Consultant"

Rebecca Mckee

Fractional CMO Services

Does your business need clarity, direction, and someone senior enough to make the right calls?

I work as a Fractional CMO for businesses that need experienced marketing leadership (without the commitment of a full-time hire.)

Most businesses hit a point where:

  • Marketing feels busy but ineffective

  • The team needs strategic direction

  • Agencies deliver outputs, not answers

  • Hiring a full-time CMO feels too early, risky or expensive

You don’t need a bigger budget , you need answers fast. I start with the 30 day audit

Book a call with me

 My Experience

Logo of Transport for London featuring a stylized circular symbol and text.
Expedia logo with a stylized airplane inside a circle above the company name.
Emirates airline logo with Arabic calligraphy and the word 'Emirates' below.
Sky logo in black text with a stylized font on a white background
Virgin Atlantic logo with the words 'virgin atlantic' in lowercase letters and a stylized flag with 'Virgin' written on it.
eBay logo with black text on a white background.
The word 'MONSTER' written in bold, black capital letters on a white background.
ClearScore logo featuring a stylized magnifying glass and document icon with the brand name beneath.
Text saying 'JACK WILLS' in large, dark letters with a mustache above and a hat to the side.
Travelodge logo with a black background and the word 'Travelodge' in large font

“ Rebecca has an infectious energy, tenacity and world-class expertise in marketing.

A champion of creativity, strategic vision ,and digital acceleration. Her work has been pivotal in eBay’s UK growth.”

— Rob Hattrell – VP eBay Europe

The 30-Day Marketing Diagnostic

Think your marketing's working? Let me check.

I step inside your business and assess:

  • Brand & positioning clarity

  • Target audiences and ICP fit

  • Channel performance and ROI

  • Funnel gaps and wasted spend (Most marketing budgets are 30% waste)

  • MarTech stack audit

  • Team structure, agencies and capabilities

No BS. Just the truth. What’s working, what’s broken, what’s missing.

What you get

  • A clear diagnosis of what’s holding growth back

  • A prioritised action plan, including ‘fast cash’ campaigns

  • Clear recommendations on:

    • What to fix, stop, and what to lean into

  • Confidence to move forward

Not another consultant telling you what you already know. This is forensic: where the budget's leaking, what's not working, and what needs fixing.

30 DAY Rapid Marketing MOT. No obligation to continue

👉 Book a discovery call

“ Rebecca doesn't waste time. Within 30 days she'd uncovered $50K in tech stack savings, repositioned our brand, built systems that show what's actually working (and what’s not). She’s brought board-level confidence to make much needed tough commercial decisions to lead us through our next stage of growth”

-Mike Knight COO Global Expansion

Ongoing Leadership

Marketing leadership, on your terms

After the audit, many clients retain me as their Fractional CMO.

This typically looks like:

  • Strategic leadership and decision-making

  • Embedding marketing growth plans and go-to-market strategies

  • Translating commercial goals into marketing actions

  • Building, coaching, and upskilling marketing teams

  • Monitoring performance and optimising spend

  • Being the senior voice in the room when it matters

You get:

  • Access to senior marketing talent

  • Big-brand experience

  • A trusted partner who thinks like an owner, not a supplier

All without the cost or risk of a full-time hire.

👉 Book a free call

Who This is for

This works best for:

  • Companies Spending £500k+ on marketing

  • Businesses scaling, repositioning, preparing for growth or investment

  • Leadership teams who want straight answers fast

It’s not for:

  • Businesses looking for “just execution”

  • Businesses seeking validation. I will challenge you to make bold decisions

  • Anyone expecting magic without making tough decisions

👉 Book a discovery call