Amazing B2B value propositions
Most Users leave a webpage within 10 -20 seconds. To become an extraordinary brand you need a clear value proposition than gets you noticed. We have selected five fantastic examples from B2B brands that have nailed their propositions and are attracting users attention for much longer.
When creating a value proposition that sells, businesses today have to be more savvy and strategic than ever before.
In the digital age, there is an overwhelming amount of content and noise competing for our attention. In fact, It's clear from the chart above*(Neilson) that the first 10 seconds of the page visit are critical for users' decision to stay or leave. Scarey stuff
Business-to-business marketing is often more complex and has a longer path to purchase than direct-to-consumer brands. This is why creating a clear value proposition that cuts through the clutter and speaks directly to your target audience is essential. If you can do this in 10 seconds you can hold people’s attention for much longer, and generate qualified leads for your business.
To whet your appetite, we’ve chosen five great examples from B2B brands that are killing it. They are concise, clear, and compelling, some are even emotive- a hard-to-reach positioning for brands.
Five B2B brands with fantastic value Propositions
1. Bitly
why we like it
Its the shortest proposition we could find- exactly what Bitly does for links… exemplifying their brand values
Super simple and concise
The value for users is clear = big results, protect your brand, and help you grow
2. ShareCalmy
why we like it
Alliteration - it rolls off the tongue ‘ Share your screen without stressing’
It’s emotive - we all know that feeling of stress when you are about to share your screen in an important meeting
It very clearly articulates the pain point they solve ‘avoid that pit in your stomach’
3. iOmart
Why we Like it
Super slick copywriting
They understand their audience is often bogged down with technical jargon- they play into this insight with a witty headline, and a simple, easy-to-understand language
It’s short and punchy- less is often more when it comes to crafting propositions that work
4. Hubspot
Why we like it
It identifies and solves clear needs for buyers, Software that’s powerful, not overpowering, seamlessly connects data, and teams on one platform
Super simple language
Clear call to action
5. Zoominfo
why we like it
A super clear value statement- we understand what they do in 2 seconds.
Use of persuasive words ‘need’, ‘close’, ‘connect’, ‘valuable’
Brand endorsement - trusted by 30,000 businesses
Final thoughts on creating a great value proposition
These value proposition examples give you a good idea of how you can craft a compelling value proposition for your business to help create customer loyalty, increase sales, and drive growth.
Remember to keep your value proposition clear, and concise, and most importantly, make sure it’s relevant to your target audience. We recommend customer research as a starting point for creating a brilliant proposition.
Once you’ve nailed a value proposition that works well, sweat it! use it everywhere from your website, socials, marketing material, and sales pitches. A clear proposition is an essential part of your branding strategy, helping to create a culture and a clear understanding of how you help clients.
If you need help creating a clear proposition that gets you noticed and attracts the ‘right’ clients please get in touch.